Building the Infrastructure for a Wellbeing Economy
Hum is the first application built by The Wellbeing Protocol, a New Zealand based social enterprise building the infrastructure for a wellbeing economy.
Our Story
The project initially began in Aotearoa, New Zealand, as a government-funded initiative exploring how Māori Indigenous values of localism and collectivism could be combined with modern technology to reimagine the community grant funding systems.
It was driven by the belief that mana motuhake (self-determination) and whanaungatanga (connection) are not only cultural principles but powerful design principles for funding systems.
Contact Us
Email: info@hum.community
Phone/WhatsApp/FaceTime: +64 21 223 7132
Follow us on LinkedIn: The Wellbeing Protocol
Our Mission
To help scale localism and create the foundations of a wellbeing economy—one microgrant, one neighbourhood, one story at a time.
Community Empowerment
Putting decision-making power in the hands of those closest to the opportunities and challenges.
Wellbeing Economy
Building economic systems that prioritize community wellbeing over traditional metrics alone.
Scaling Localism
Using technology to amplify local decision-making and community-led solutions globally.
Our Approach
The team believe the most powerful solutions to today's challenges already live within our communities. What's missing is a way to unlock resources, empower grassroots leadership, and connect funders, community organisations, and local groups in a fair, transparent, and efficient economic system.
Following successful pilots in New Zealand, Australia, and the UK, the platform is reimagining how funding flows. Instead of being lost in bureaucracy, resources are streamed directly into neighbourhoods where people can decide together how to create meaningful impact.
The project is combining the wisdom of community-led decision-making with the power of modern technology to build trust, reduce wasted effort, and open doors for groups that are often excluded from traditional systems.
Global Pilots
Successful implementations across three countries demonstrate the universal appeal of community-led funding.
New Zealand
Origin country where Indigenous values met modern technology to create the first prototypes.
Australia
Successful pilots in Melbourne demonstrating scalability across different urban environments.
United Kingdom
International expansion proving the model works across diverse cultural and regulatory contexts.
Who We Serve
Whether you are a funder wanting to see measurable impact, a partner organisation supporting community development, or a local group ready to take action, hum.community provides the tools to make it simple.
Funders
Philanthropic foundations, corporate social impact teams, government agencies, and individual donors seeking transparent, efficient impact.
Community Organisations
Charities, NGOs, social enterprises, Iwi, and Local Councils looking to empower communities while reducing administrative burden.
Community Groups
Hyper-local groups, whānau, and grassroots collectives ready to take collective action without bureaucratic barriers.
Proudly Supported By
